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July 8, 2005
 Boston, MA – Mary Beliveau, formerly Mary Travers, joins M|C Communications to fill the position of Senior Vice President Marketing, the company announced today. Beliveau will oversee marketing and brand development for Pri-Med, the leading provider of continuing medical education in the US. M|C Communications produces the Pri-Med network of more than 135 medical conferences in 70 cities across the country, Pri-Med Online, a web-based information and education resource for primary care physicians, and Pri-Med in Print, an expanding series of medical publications.
Prior to joining M|C Communications, Beliveau spent 15 years as an advertising executive in Boston. She was Vice President Operations for Hill Holiday Direct and later served as Senior Vice President and Chief Integrated Marketing Officer at Arnold Communications, where she was responsible for facilitating new business development and integrated strategic planning. Mary has had the opportunity to partner with such clients as Blue Cross Blue Shield, Humana, Harvard Community Health Plan, Lotus Development Corporation, Microsoft, MCI Communications, The Hartford, Marshalls and Fleet Bank among others.
"As a former colleague at Hill Holliday, I watched Mary become a driving force in the agency's dramatic growth in direct marketing," John Mooney, CEO and Founder of M|C Communications said. "Her experience as a senior manager of diverse portfolios in integrated marketing is a unique fit with the challenges of expanding and enriching the Pri-Med brand. She will be a key resource in our drive to become a leading knowledge resource company in healthcare."
Mary’s passion for building big brands through integrated marketing and communications has evolved from her vast experience in multi-disciplined strategic planning and development. "This is an exceptional opportunity for me to put my experience into play. I am so excited to help this organization work with its broad network of physician members to shape our growth strategy. My experience has taught me almost without exception, brands stop growing when they stop listening to their customers. My boss Alan Lotvin, President, Chief Operating Officer and Cardiologist, is passionate about delivering solutions to doctors that enable them to deliver the highest level of care, confidence in practice, and peace of mind. He has lived in their shoes, he knows the struggles clinicians face every day. He has set forth a noble mission, and I am excited to help accomplish that mission through brand development, powerful marketing and meaningful two-way communications."
Information provided by M|C Communications. M|C Communications is one of the premier medical education and event management companies in the United States. M|C Communications is the fastest growing company in the meetings and exhibitions industry and a pioneer in providing continuing medical education.
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